You could plot the time it takes for a toy car to travel and then plot a distance time graph. Then repeat at different speeds and compare the different graphs.
Alternatively, you could use a ticker tape; this makes a mark every second on the tape. If you attach the car to the end of the tape, its speed will be recorded: distance/dots = speed. For example, if you has 50 dots on a meter tape then it traveled at an average speed of (1/50) 0.02 meters per second.