force felt= change in momentum/time
If the time taken for momentum to change is increased, the overall force felt is decreased.
Crumple zones in cars increase the time it takes for the cars momentum to reach zero, meaning passengers feel less of the force. Air bags do the same thing; increasing the time till momentum of a body reaches zero reduces the force felt.
To understand if you jump with you knees locked you can feel more of the force. If when you hit the ground you bend your knees the landing is softer as you feel less force. This happens because when you finish by bending your knees you take more time to reach zero momentum therefore reducing the force felt.